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My Mission

Avatar of Yaz JalladYaz Jallad

My Mission

I grew up on baseball diamonds and basketball courts. These weren't just places I played. They were where I learned who I could become.

Through team sports, I discovered something fundamental: with the right goal and enough determination, I could achieve anything. The confidence I gained, the friendships I built, the experiences I collected didn't just fill my childhood memories. They formed the foundation of who I am.

Coming out of high school, I knew exactly what I wanted: to become a Sports Illustrated photographer. I chased that dream through snowboarding photography, learning to capture the precise moment when athleticism becomes art. The split second that tells the whole story.

My last year shooting snowboarding, I landed a photo on the cover of Snowboard Canada. I had a photo published of a friend who was on the Canadian halfpipe Olympic team, but then life changed.

My Snowboarding shots

Then life moved forward, as it does. The camera got put away. Years passed. Until my kids started playing baseball.

My Boys

Suddenly I was back at the diamond, but this time watching from the sidelines. I picked up my camera again because I wanted to capture them in action. Simple as that. But once I started photographing their games, something shifted. I began taking photos of their teammates too. Parents were grateful to have these images of their kids playing. The kids themselves got excited seeing the photos, reliving the plays, sharing them with friends.

I realized these photos mattered more than I'd expected. They weren't just memories. They showed these young athletes in moments of effort, focus, and achievement. That's when my passion for capturing youth athletes really took hold.

My kids also found coaches who genuinely cared about teaching the game and building their confidence. The same way coaches had helped me when I was playing. Watching these mentors make a real difference in how my kids experienced the sport reminded me why youth athletics matter so much.

Coach Luke Oshae
Cole Rodricks

It hits you, no athlete succeeds alone.

Behind every achievement is a network of people who walked the path first. Mentors who offered guidance, teammates who pushed them harder, coaches who believed when doubt crept in. Parents that put their life on hold to wake up before the sun came up to drive you to practice, spend thousands of dollars on equipment, travel fees all to help fuel your passion and help you achieve. Success in sports, like success in life, is built on the shoulders of those who came before.

That's my mission with this website.

By telling the stories of amateur athletes (their journeys, their struggles, their triumphs) and capturing their moments in action, I want to create a map for those coming up behind them. I want to show young players not just what's possible, but how others achieved it. I want to honor the coaches, teammates, and communities that make these achievements possible. I may never have shot for Sports Illustrated, but I found something more meaningful: the opportunity to document the stories that shape our communities. To capture the moments that these young athletes will look back on decades from now and remember who they were becoming.

I'm telling these stories and taking these photos because they matter. Because the kid shooting baskets in their driveway needs to see that someone from their town made it. Because a photograph can show a young athlete the determination in their own eyes. Because the paths to success become clearer when someone lights the way.

This is my contribution: sharing the stories of our community. Stories you might only hear from parents and coaches. I want you to hear them from the athletes themselves.

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Avatar of Yaz JalladYaz Jallad